In the face of escalating heatwaves, our approach to addressing this crisis is sorely lacking. While we focus on hydration, shade, and cooling centers, we overlook the systemic changes needed to truly brace for these annual events. The conversation often centers around a moral obligation, but this perspective fails to recognize the economic implications of heatwaves. As a climate scholar, I argue that we must reframe the discussion to highlight heat as a year-round economic problem, not just a seasonal public health crisis. We need to move beyond the humanitarian angle and address the operational risks, national security concerns, and financial strains that heatwaves impose on our communities. Our current approach leaves crucial questions unanswered: Who bears the risk? Who pays for the solutions? And who benefits financially from reducing it? The advice we receive is often too general and fails to reach the levers of power. Heatwaves are already reshaping the American economy, with labor productivity losses totaling $220 billion annually. This is not merely a humanitarian issue; it's a systemic stress on our productivity. We must present heat as a risk management problem, quantifying its impact on productivity, infrastructure, and public budgets. By doing so, we can shift the conversation towards decision-makers who respond to volatility. We need to link adaptation to return on investment, recognizing that cooling infrastructure, improved building performance, and grid flexibility are not just protective measures but also opportunities to stabilize revenue streams and protect asset value. Furthermore, we must embed heat considerations into existing legislative bills and budgets. This includes appropriations report language, infrastructure spending criteria, defense readiness standards, and procurement specifications. The question is not whether we need more plans, but whether we are willing to tie heat risk to real decisions and real budgets. While the moral case for addressing extreme heat is undeniable, we must also recognize that moral appeal alone is insufficient for systemic change. We need structural incentives to drive private-sector investment and public spending patterns. By framing heat as a measurable, recurring operational risk to the American economy, we can engage a broader coalition of stakeholders, including insurers, risk officers, military planners, infrastructure investors, appropriators, and business leaders. This shift in perspective will enable us to develop a strategy that aligns risk, responsibility, and reward. In conclusion, we do not need a new awareness campaign about extreme heat. Instead, we need a comprehensive strategy that addresses the economic, operational, and national security implications of heatwaves. Only then can we truly evolve the conversation and policy around this critical issue.